Due to the pandemic, the global economy has been shaken. Digital goods and services have started driving a significant portion of businesses, and sales figures have skyrocketed. Riding this wave of changes, a start-up called naffy emerged – a solution featuring BLIK (Level 0) simplifies and speeds up the purchasing process of digital products such as ebooks, webinars, or online consultations.
Marta Nowak, business development specialist at Polish Payment Standard, the operator of BLIK Over the past decade, Poles have certainly increased their confidence in online shopping. According to a recent report published by the Chamber of Electronic Economy, the percentage of Internet users shopping online has almost doubled, rising from 45 per cent to an astounding 87 per cent. The e-commerce market in Poland, despite the macroeconomic turbulence, continues to grow, and customers are increasingly satisfied with the opportunities offered to them in the online sphere. The last decade has also seen an increased interest in cashless payment methods - such as BLIK. We use it not only to settle purchases on popular sales platforms but also to settle our accounts and to donate to and support charities. BLIK's transaction data accurately reflects the observed change in consumer shopping behaviour.
There has been a dramatic shift in consumer values over the past two years. They have become die-hard fans of convenience. Although it is a very broad term and has various shades of meaning, it is often associated how quick a process is. Consequently, consumers look for solutions to save their valuable time. On the web, the greatest comfort and highest speed of transactions is provided by BLIK (Level 0): the functionality that shortens the payment path as much as possible. The experience of Interia’s Mail Service shows that within just a few months from making BLIK available, an increase in conversion and the number of new users was detected.