Competition between retailers in the online market is on the way up. Today it is not just the price or just the product that determines the success of a store, but the customers and their experience. According to ECC Koln, an e-commerce consulting company, as much as 75% of e-consumers consider the payment process to be critical. Retailers providing popular payment methods, care about the consumer experience, increase conversion, and thus multiply profits.
BLIK follows all the trends highlighted by the European Payments Initiative: mobility, immediacy, and e-commerce first approach. It plays an essential role in the context of all these components. Therefore, we picture BLIK as a European payment system in a span of just two or three years, stresses DARIUSZ MAZURKIEWICZ, President of the Management Board of the Polish Payment Standard – BLIK System operator, in an interview with Jan Bolanowski and Paweł Minkina for Miesięcznik Finansowy BANK.
The year 2020 will seal the company’s position as the number one payment instrument in Polish e-commerce – says Dariusz Mazurkiewicz, CEO at BLIK in interview for Business Insider Polska. Amongst the company’s priority directions, he mentions P2P money transfers with a mobile phone and contactless technology, which means competition with big techs.